Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO)
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
- There are two main areas of Search Engine Optimization - SEO they are: On Site Search Engine Optimisation - SEO and Off Site Search Engine Optimisation - SEO. No vague promises from us that can take several months to maybe deliver - Many SEO companies say that results may take 6 months or more while you have to keep paying month on month with nothing to show for it. Not us. Our search engine optimisation methods take much less time than other companys! Below are a few things we will do to optimise your website.
- Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
- As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
- The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.
- The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
- Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
- ALL Image Alt tags optimised for SEO throughout every page, including Headers and footers
- Content text of every page is examined and optimised for Search Engine Optimisation purposes
- Custom Sitemap page created specifically for each site, this is keyword rich and optmised specifically for SEO
- Sitemap, ROR and HTML Sitemap Generated specifically for your website to enable Search Engines to access your site
- Logo and other images Optimised if needed
- New links added to specific keyord phrases throughout the content of your site
- All Anchor Text SEO Optimised throughout the website
- Robot.txt file created and optimised for Search Engine Spiders to access your site
- Keywords Meta tag created for every page and populated specifically for tailored to your website
- Decriptions meta added to every page and SEO optimised
- Title created for all pages and optimised for Search Engine Optimisation
- Manual Submission to GOOGLE, the biggest search engine
- Social Bookmarking - Your website pages, blog and youtube pages all submitted to bookmarking sites for increased backlinks.
- All work is carried out via FTP, you can see the changes as they happen live
- Backup of all files before they are worked on!
- Submt Sitemap to the major Search Engines Bing, Google, Yahoo
